About "Under the Influence: How influencer marketing is helping startups succeed."
The Millennial generation has now surpassed the Baby Boomer generation in terms of spending, making them the largest group of consumers. Millennials want to get behind brands they can trust and feel connected to. They value transparency, honesty, authenticity, and most of all the opinions of their friends and influencers. Most make purchasing decisions based on these principles alone. This is why influencer marketing is essential to any marketing strategy, as it is an effective way to connect brands with consumers.
This presentation will outline the keys to success for any influencer marketing strategy. From finding influencers and creating lasting relationships, to evaluating ROI and ensuring profitability, it will highlight all the tools necessary to implement influencer marketing today.
Nick Wehrle is an entrepreneur, he is the owner and operator of Omega Health Products, makers of PowerCreamer, a healthy, functional coffee product for dieters and athletes. He specializes in marketing and branding.