Branding- It’s More than just a Logo. How to Tell Your Story with Centric Creative Consulting

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“There’s so much more to creating a brand and marketing your business than a cool logo,” explained Kati Cooley, Owner and Principal Creative Strategist at Centric Creative Consulting.

After being in business for over two and a half years, Centric itself recently re-branded to better convey their message and serve their clients through brand development, market strategy, and business consulting services.

“While a logo is important,” Cooley said, “delving into your business’s brand is key. It answers the who, how, and why behind the business, its principles, and why the business exists.”

 Centric Owner, Kati Cooley. Photo courtesy of Centric Creative Consulting.

Centric Owner, Kati Cooley. Photo courtesy of Centric Creative Consulting.

Consumers now want to understand the person behind the business and feel like they are supporting the business owner as an individual, Cooley explained. The emotional connection your brand creates to potential consumers, through effective storytelling, is instrumental to foster this interaction and add value for the brand to your clients.

A business’s brand (that emotional connection), identity (all of the visual aspects of the brand), and logo (the brand identity in its most simplistic form) also need to be consistent, Cooley explained. Ensuring this alignment creates a memorable product or service and gives a business an edge over the competition.

However, implementing all of these concepts to accurately convey the personality of a business is challenging. It’s easy for business owners to get overwhelmed in this process and not have the expertise or adequate time to devote to brand development, in addition to actually running the business. With all the marketing options out there, it’s also not difficult to get inundated with information and fail to land on the best strategy to reach the target customer.

That’s where Centric Creative Consulting can help.

Cooley herself is a strong strategist and big picture thinker, with the keen ability to connect and communicate to drive brand and market strategy. Centric also partners with web developers, graphic designers, photographers, and videographers on individual projects to connect clients to the expertise they need to accurately develop and convey their brand messaging.

“It’s too hard when you’re in the middle of it,” Cooley explained.

Even with the re-branding of Centric, Cooley sought outside perspective to narrow in on the most important aspects of her business and why the business was important to her clients.

“When you’re in the thick of your business, you can’t do that objectively,” she said.

Centric, Cooley explained, can work with businesses during the entirety of their branding and marketing process as one central touchpoint.

Centric works with any type of business, large or small.

They also offer a wide range of flexibility in services, assisting companies at the inception of their business, at any stage during brand development and messaging, or even through a re-branding process. They can facilitate logo design, web development, social media strategy, customer engagement, and also serve in adaptable business consulting roles.

As an entrepreneur herself, Cooley enjoys creating and connecting with others.

“What really inspires me is I want to see people doing well for themselves. I want to see people living in their truth, doing what they love, and hopefully being successful at it. I don’t mean monetarily,” she explained. “But at the end of the day, if I can go to bed knowing I did my best for my clients, to me that’s a success.”

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