Busy Baby LLC Wins Fourth Annual Ignite Cup

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Tuesday night entrepreneurship took center stage at the Ignite Cup in Red Wing. Five startups, including four with Rochester ties, pitched their innovations for a guaranteed spot in the semifinal round of the Minnesota Cup, the largest statewide business pitch competition. Oronoco-based business Busy Baby LLC walked away as the winner of the 2019 Ignite Cup and will compete in the Minnesota Cup for the second consecutive year. 

Busy Baby LLC was launched by entrepreneur, US veteran, and mom Beth Fynbo. This innovator has created and manufactured a 100% FDA-approved silicone mat with a proprietary tether system to keep babies from tossing toys and other items onto the floor, keeping these objects germ-free. Since Fynbo’s run at the Minnesota Cup last year, where she made it to the semifinal round, she developed a prototype of the Busy Baby mat and has earned $12,000 in sales this year. Fynbo currently manufactures the mats in China but hopes to move production to the US at some point. She currently sells the product from her website and is beginning to formulate retail packaging. 

Additional startups pitching at Ignite Cup included GoAdvntr, Phraze, Shrpa, and SkyWorks.

GoAdvntr is a Winona-based business to help people seek adventure and “experience something new.” This business, pitched by CEO and Founder Brian Kugel, is an online marketplace where local businesses can list their experiential adventures and connect with consumers. GoAdvntr aims to use a “community first approach” and is focused on launching their product in southern Minnesota. GoAdvntr currently has sixteen host businesses offering twenty-eight different adventures in line for when the product launches. They aim to scale to 125 hosts by the end of 2019.

AI medical scribe Phraze was pitched by current Rochester resident and co-founder Brandon McCutcheon. Phraze automates documentation for physicians, reducing physician burnout and beginning the documentation process before the physician even enters the exam room. The startup’s four co-founders estimate that Phraze will save ~1.5 hours of physician time per day based on early testing, leading to over $9M per month in cost savings. Phraze filed a provisional patent on their technology in March and aims to obtain one hundred users by the end of 2019. The startup has raised $135,000 of seed funding to date.

Shrpa, a Rochester-based app to connect people to their communities, was pitched by co-founders Chris Lukenbill and Andy Vig. Shrpa provides users with handcrafted itineraries created by local guides, allowing users to experience a community and navigate the logistics of that experience like a local. The idea for Shrpa was created this January and the MVP will launch this month. By the end of the summer Lukenbill and Vig aim for 20K trips to be taken via Shrpa. The original focus for the product is on Rochester and the immediately surrounding area. 

SkyWorks, also based in Rochester, was the final pitch of the night. This startup was founded by Sam Barsness, AJ Hawkins, and Ahmed Makkawy. SkyWorks aims to provide a new standard in commercial real estate transaction processing to create less work for agents, reduced risk for brokers, and more loyal clients. The startup is tackling a $65.1B target market.

Congratulations to all the teams that pitched at the fourth annual Ignite Cup. Best of luck to Beth Fynbo as she represents the region at Minnesota Cup. And a big ‘thank you’ to Red Wing Ignite Executive Director Neela Mollgaard and her team for creating another engaging platform for entrepreneurship.