Meet Rochester's Newest Startup: Shrpa

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Entrepreneurs Chris Lukenbill and Andy Vig are modernizing tourism with Rochester’s newest tech startup, Shrpa. This soon to launch service connects people to communities to experience the community like a local with highly customized itineraries to help people “get out and discover.”

The original concept for Shrpa stemmed from an experience Lukenbill had with his own family. He had visited LARK toys in Kellogg, Minn. several times with his wife and children. But instead of their normal one-stop trip to the store, Lukenbill received a handcrafted itinerary from a colleague, which led to a multi-phase adventure at several businesses and tourist spots in that region.  

“All these other things were there, but we had never been to them. And the fact that we did that in a whole event was a memory,” he explained. “That was an experience that was a full memory that wasn’t something that we would know how to put together on our own.”

Prior to that experience, this entrepreneur was working on a different startup concept, which he quickly reduced to its most basic elements into what he calls Shrpa: a service that “connects people to their communities by providing guided itineraries that match a user’s interest and available time.” 

Lukenbill paired up with Vig to bring this vision to life. Vig, a software engineer, brings extensive knowledge in building architecture software systems that scale for large companies to the Shrpa team. Vig spent over eleven years at Microsoft and most recently worked at the computer gaming company NCSOFT.

Shrpa, Lukenbill explained, is like micro-travel agency that puts together a set of experiences in a way that make sense for each set of users. The service helps to reduce the friction associated with visiting a location for the first time by providing users with “tips and tricks” to reduce uncertainty, to achieve a memorable reduced-stress experience, to allow users to experience a community like a local. 

Shrpa is not a service users would seek out every time they left home.

“This is going to be the thing you use to go to have a new experience and along that experience you’re going to find cool stuff that you are going to want to go back and do again,” Lukenbill explained.

 Shrpa will be a highly customized service driven by locality. To get that authentic experience, itineraries in each community will be built by local people, which Lukenbill and Vig call Sherpas, with a high level of passion and knowledge about that particular location.

“We want to make sure there is a feel of this high touch type of connection because there is the experience of it, this human side of it, to be able to put all these things together. That’s again where all the value is,” Lukenbill explained. “It’s not just like here are five cool things that we created, some randomly created itinerary to go and see those things. Here is what actually makes sense to put together to experience because this is somebody who knows what these places are and knows how to experience it because they’ve been there before.”

Lukenbill and Vig have identified some of their first Sherpas, people already providing this type of work or creating similar content. They plan to plug into additional experience and adventure resources as the scope of Shrpa grows. 

As a serial entrepreneur, Lukenbill knows how to grow a startup. He previously founded a greenhouse business called Fresh with Edge and an agtech startup called Able.ag. His plan with Shrpa is to start small, get a minimal viable product onto the market, and really understand how people use and derive value from the service. Right now, he sees information obtained from Shrpa’s early adopters as useful as the itineraries these users will gain from the service. Once Lukenbill and Vig better understand the direction of Shrpa, they’ll pursue monetization strategies. 

Now, the pair is excited to provide a highly customized, modern way for people to explore their community and experience brand new adventures. Look for the first version of Shrpa to launch this month. 

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