Rochester's GoRout Makes it Big in NFL 1st and Future Competition

GoRout Founder Mike Rolih launching Vue-Up during Global Entrepreneurship Week.

GoRout Founder Mike Rolih launching Vue-Up during Global Entrepreneurship Week.

Rochester based football hardware and software startup, GoRout, earned themselves national recognition over the weekend. The team won the “Communication with the Athlete” division in the NFL’s 1st and Future competition in Houston this Saturday, bringing home $50,000, two tickets to Super Bowl 51, and entry into the Texas Medical Center Accelerator program.

The NFL’s 1st and Future competition was presented by TechCrunch, one of the biggest names in online startup and technology news sites, in collaboration with Stanford’s Graduate School of Business. Startups pitched their ideas to an audience of NFL owners and executives the day before the Super Bowl in one of three categories: “The Future Stadium,” which involved products that enhance the experience of spectators at live sporting events; “Bringing Home the Game,” which included products that enhance ways that live sporting broadcasts are consumed at home; and “Tomorrow’s Athlete,” which encompassed products that address the performance and safety of athletes.

GoRout is based right above Grand Rounds Brewing Company in downtown Rochester and run by Chicago-native Mike Rolih. GoRout developed football’s only on-field, wearable technology that enhances communication between players and coaches. Their products- Steel 2.0, Vue-Up, and Vue 2.0- are used by football teams from the high school to the professional level. GoRout launched their latest product Vue-Up, football’s first in-helmet, heads-up display, right from Rochester during Global Entrepreneurship Week to a packed house.

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Congratulations to Mike and the GoRout team for this major success. And thank you for representing Rochester’s startup community, especially outside of medicine, on such a platform.

“GoRout is an amazing example of a Rochester based company that exemplifies the next generation of local tech startups. Mike and his team have crafted a world class tech business right here in Rochester.  Congratulations to GoRout on this fantastic achievement,” commented Jamie Sundsbak, Community Manager at Collider Coworking, a hub for entrepreneurs in downtown Rochester.

It seems that one of the best kept secrets in Rochester is finally getting some well-desired attention.