Entrepreneur and Baltimore native Brendan Bush looks to change up the photography scene in Rochester with his business MedCity Studio. Located right next to Silver Lake, Bush aims to use the business to build and connect the local photography community and to serve as a resource for those just getting started in the business.
Bush himself comes from strong photography roots. His father was the Director of Photography at The Baltimore Sun and Bush always grew up with a dark room in their family home. Later he attended the University of Western Kentucky University for photojournalism; Bush worked in the newspaper business for several years before moving to Minnesota in 2014 with his wife and children.
After relocating to Rochester, this creative decided it was time to try something different. Digital photography had opened up the market to a variety of people including new professionals, amateur photographers, and people who just wanted to take better photos in their everyday lives.
Bush launched MedCity Studios in May 2018 as, at the surface level, a rental studio for those seeking an affordable indoor location to shoot photos and meet with clients. However, the value add of the business runs much deeper. Bush himself serves as a resource for people as they are using the space, offering assistance for things like lighting set up to adjustment of poorly taken photos.
“This is an opportunity for [new photographers] to have a place to learn from and experiment and practice,” Bush explained.
He hopes the business also creates a connection point for the local photography ecosystem to host events and serve as “an exchange center for photography information in the community.”
Bush began running photography classes from the studio to help support and provide education for local photographers. He ended up landing on a huge value add for the community.
“I never thought that photography classes were going to be that big of a deal. But, yeah, they’re really selling like crazy,” he laughed.
MedCity Studio’s first DSLR basics class wrapped up at the end of January. Bush aims to run the class again in February as well as host photo walks in the springtime. He hopes to create a real experience with MedCity Studio through the classes, support for the photography community, and with the rental space itself.
“The market is changing, and they say millennials are more about experience than they are about product. And I think that lends itself well to here,” he explained.
Bush said his studio space has been gaining a steady following of repeat customers, including those that don’t fall into the traditional photography space. He’s had people use the studio for product photo shoots as well as to record video commercials.
“Photography is an art that has a strong technical side that attracts some people just for the technical aspect,” he said. “Some people just like the creative aspects and then there are all those shades in-between. But I think, in this town, photography could work because it has technical aspects that would attract technically minded people.”