Busy Baby LLC

Six Local Startups Steamroll into Semifinal Round of Minnesota Cup Business Pitch Competition

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Six Olmsted County teams will advance this year into the semifinal round of the Minnesota Cup. Minnesota Cup, now in its fifteenth season, is the largest state-wide business plan competition in the United States. This five-month long competition, run through the University of Minnesota’s Carlson School of Management, provides teams with mentorship, connections, and more. Teams also compete for a slice of seed prize money, totaling $500,000 this year. 

Ninety Minnesota-based teams remain in the competition, spread across nine different divisions. Semifinalists from Olmsted County include: Busy Baby LLC, HipStar LLC, Phenomix Sciences, Phraze, Amicii, and DiscoverMe.

 

Busy Baby LLC (General Division, Women-Led, Veteran-Led)

Busy Baby LLC, led by mompreneur Beth Fynbo, has developed a 100% silicone mat that suctions to smooth surfaces. The mat contains a proprietary tether system to attach toys to the mat so toys remain within baby’s reach and germ-free.

 

HipStar LLC (General Division)

HipStar has created a hands-free travel cart, which attaches to the hip, to increase mobility during travel.

 

Phenomix Sciences (Life Science/Health IT Division)

Phenomix Sciences, founded by Mayo Clinic physicians Dr. Andres Acostas and Dr. Michael Camilleri, aims to fight obesity. Phenomix Sciences has developed a blood test to categorize obesity patients into specific sub-types for improved targeting of therapeutics.

 

Phraze (Life Science/Health IT Division)

Co-founded by Mayo Clinic physician Dr. Brandon McCutcheon, Phraze has developed an AI medical scribe that reduces screen time between patients and physicians, increases the note taking capacity of physicians, and enhances clinical workflow.

 

Amicii (Youth Division)

Amicii, founded by John Marshall High School student Daniel Fleury, utilizes deep learning to deliver medical diagnostics for diseases such as pneumonia or skin cancer in under five seconds.

 

DiscoverMe (Youth Division, Minority-Led, Women-Led)

The DiscoverMe app was created by an all-female team of Mayo and Century High School students as part of Technovation[MN]. Technovation[MN] is the local chapter of the global Technovation challenge to empower teen girls to use coding to solve real problems they see in their everyday lives.

 

Congratulations to the six Olmsted County teams remaining in the competition! The semifinal round of Minnesota Cup will run into late August. Each division will narrow from ten semifinalists to three finalists to enter into the next stage of the competition this September. The Minnesota Cup will culminate in a final awards ceremony on October 14th in Minneapolis.

Busy Baby LLC Wins Fourth Annual Ignite Cup

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Tuesday night entrepreneurship took center stage at the Ignite Cup in Red Wing. Five startups, including four with Rochester ties, pitched their innovations for a guaranteed spot in the semifinal round of the Minnesota Cup, the largest statewide business pitch competition. Oronoco-based business Busy Baby LLC walked away as the winner of the 2019 Ignite Cup and will compete in the Minnesota Cup for the second consecutive year. 

Busy Baby LLC was launched by entrepreneur, US veteran, and mom Beth Fynbo. This innovator has created and manufactured a 100% FDA-approved silicone mat with a proprietary tether system to keep babies from tossing toys and other items onto the floor, keeping these objects germ-free. Since Fynbo’s run at the Minnesota Cup last year, where she made it to the semifinal round, she developed a prototype of the Busy Baby mat and has earned $12,000 in sales this year. Fynbo currently manufactures the mats in China but hopes to move production to the US at some point. She currently sells the product from her website and is beginning to formulate retail packaging. 

Additional startups pitching at Ignite Cup included GoAdvntr, Phraze, Shrpa, and SkyWorks.

GoAdvntr is a Winona-based business to help people seek adventure and “experience something new.” This business, pitched by CEO and Founder Brian Kugel, is an online marketplace where local businesses can list their experiential adventures and connect with consumers. GoAdvntr aims to use a “community first approach” and is focused on launching their product in southern Minnesota. GoAdvntr currently has sixteen host businesses offering twenty-eight different adventures in line for when the product launches. They aim to scale to 125 hosts by the end of 2019.

AI medical scribe Phraze was pitched by current Rochester resident and co-founder Brandon McCutcheon. Phraze automates documentation for physicians, reducing physician burnout and beginning the documentation process before the physician even enters the exam room. The startup’s four co-founders estimate that Phraze will save ~1.5 hours of physician time per day based on early testing, leading to over $9M per month in cost savings. Phraze filed a provisional patent on their technology in March and aims to obtain one hundred users by the end of 2019. The startup has raised $135,000 of seed funding to date.

Shrpa, a Rochester-based app to connect people to their communities, was pitched by co-founders Chris Lukenbill and Andy Vig. Shrpa provides users with handcrafted itineraries created by local guides, allowing users to experience a community and navigate the logistics of that experience like a local. The idea for Shrpa was created this January and the MVP will launch this month. By the end of the summer Lukenbill and Vig aim for 20K trips to be taken via Shrpa. The original focus for the product is on Rochester and the immediately surrounding area. 

SkyWorks, also based in Rochester, was the final pitch of the night. This startup was founded by Sam Barsness, AJ Hawkins, and Ahmed Makkawy. SkyWorks aims to provide a new standard in commercial real estate transaction processing to create less work for agents, reduced risk for brokers, and more loyal clients. The startup is tackling a $65.1B target market.

Congratulations to all the teams that pitched at the fourth annual Ignite Cup. Best of luck to Beth Fynbo as she represents the region at Minnesota Cup. And a big ‘thank you’ to Red Wing Ignite Executive Director Neela Mollgaard and her team for creating another engaging platform for entrepreneurship.  

Two Rochester Biotech Startups Enter Final Round of Minnesota Cup

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Two weeks ago, Minnesota Cup- the largest statewide business plan competition in the nation- entered into the final round. After narrowing down from an initial pool of 1600 applicants, only twenty-seven remain, including two life science startups from Rochester: Mill Creek Life Sciences and Thaddeus Medical Systems.

The goal of Minnesota Cup is to connect Minnesota’s entrepreneurial ecosystem, providing participating startups with business plan feedback, connections, media exposure, and access to over $500,000 in seed funding. Startups compete in one of nine different divisions. The competition has been running full steam since April 27th, when applications for this year’s competition were due. By mid-May, the competitor pool was narrowed down to ninety semifinalists, ten in each division.

Five teams from Olmsted County made it to the semifinal round of the competition this year, including: Busy Baby LLC (General Division), LipiQuester LLC (Life Science/Health IT Division), Mill Creek Life Sciences (Life Science/Health IT Division), Thaddeus Medical Systems (Life Science/Health IT Division), and B.A.S.I.C. BALSA (Youth Division). 

By the end of August, competitors were narrowed down again to three finalists from each division, which included Rochester-based Mill Creek Life Sciences and Thaddeus Medical Systems, both in the Life Science/Health IT division. 

Divisional winners will be announced on September 24th, receiving $30K in seed funding and the opportunity to compete for the Minnesota Cup Grand Prize, which will be announced at the final awards ceremony on October 8th.

Mill Creek Life Sciences, named after a southern Minnesota trout stream, is a research tools company based on Mayo Clinic licensed technology. Mill Creek produces two cell culture products, PLTMax and PLTGold, which are used to culture stem cells- undifferentiated cells that have the ability to develop into multiple different cell types.

Thaddeus Medical Systems is developing an all-in-one smart packaging solution for transportation of medical products. This company is challenging the standard cardboard box and ice shipping system with their product, iQler, a smart hardware and software shipping solution.

Press Release: Local Veteran, Mother, and Entrepreneur Makes Dream a Reality

Busy Baby LLC owner, Beth Fynbo. Photo courtesy of Busy Baby LLC.

Busy Baby LLC owner, Beth Fynbo. Photo courtesy of Busy Baby LLC.

Local mother Beth Fynbo possesses many attributes necessary to be a successful entrepreneur. With a military background, a degree in business management, and unstoppable determination, Fynbo always knew she wanted to run her own business someday. Yet it wasn’t until last year that her skills aligned with a passion and her entrepreneurship began. 

Shortly after the birth of her child, Fynbo dined out with friends and their children. The continuous dropping of toys and food was a distraction to the conversation.

“That night I scoured the internet looking for something I could buy to keep my baby busy in the restaurant when we go out to eat,” said Fynbo, creator of Busy Baby Mat. “I couldn’t find it, so I created it!” 

Resourceful Fynbo took to making her first mat with household items and soon learned it was well worth pursuing. The now professionally produced prototype is a silicone mat with suction cups underneath and a proprietary tether system for attaching toys. The mat rolls up for easy transport and when used also provides a clean, germ-free surface for the child. 

Photo courtesy of Busy Baby LLC.

Photo courtesy of Busy Baby LLC.

After market testing, it is clear the Busy Baby Mat is an answer to many meal-time issues.

“I had the opportunity to try the Busy Baby Mat with my 10 month old daughter, and it made for a relaxing family outing,” said Missy Johnson, product tester. “The tethers did a great job keeping her favorite toys within her reach and off the floor. With food and toys front and center, she was content and allowed Mom and Dad to enjoy more conversation.” 

A Kickstarter campaign launched on Saturday, September 1st to make this dream a reality. Reaching a goal of 3,000 preorders positions this product to move on to manufacturing allowing the Busy Baby Mat to hit shelves by the early 2019. Visit www.busybabymat.com and follow Busy Baby on Facebook to learn more and support this local entrepreneur’s dream. 

ABOUT BUSY BABY MAT

Busy Baby Mat, LLC is a product development company finding solutions to keep baby busy. Founded by Beth Fynbo in 2017, the company’s first product Busy Baby Mat will launch upon completion of a successful funding campaign.