Naura Anderson

Castle Community Aims to Create Welcoming Location in Rochester for Art and Cultural Community

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Born from a shared passion, the Castle Community aims to provide a space for art and cultural community within the city of Rochester. Located in the historic Armory Building on Broadway Avenue, the Castle Community is open to all and aims to offer patrons a new experience each time they visit.

Castle Community’s Naura Anderson explained that the building actually came first, and then the idea for what to do with that space followed. In 2017, the City of Rochester released a Request for Proposal (RFP) application for purchase or lease of the Armory Building, piquing the interest of Rochester natives and real estate professionals Scott Hoss and Ross Henderson. Hoss and Henderson began brainstorming ideas to utilize the space to fill gaps within Rochester. The men brought Anderson into the mix to involve the art community in their concept. 

“For us, community has always been important, along with unique gathering spaces that were not necessarily event driven. A place where you can just come and hang out and feel welcome, meet up with people, meet new people, discover something new,” Anderson explained.

Anderson, who has a long background in the arts, was especially driven to create a space for artists at all different levels of their practice. 

“My big passions are community and art, and finding that place where those connect is great. That means supporting artists as well as exploring your own creativity and learning something new,” she said. “I think if we can challenge that creative side of our brain more often, we'd all be in a better place.”

In May 2017, Castle Community LLC submitted a proposal to the City of Rochester to transform the Armory Building into an art and cultural community center. The team was selected to purchase the building in July 2017. Castle Community LLC obtained ownership of the Armory in December 2017 and began the demolition process within the 104-year-old space in early 2018.

“A lot of the work was removing that inner shell to discover what was behind it. We knew that there was history in this building and we wanted to preserve and showcase as much of that as we could,” Anderson explained.

The building interior, Anderson said, was basically gutted, with drywall removed to expose brick, drop ceilings torn down, and layers of flooring ripped up to expose the original hardwood. 

The Castle team selected Benike Construction for renovation work in the space, which began in July 2018. Benike had also restored the Conley-Maass-Downs building just a few years prior.  

“[Benike] was an awesome team to work with,” Anderson said. “Working with them is what got the project completed on time, on a deadline, and in a way that surpassed our expectations for quality.” 

The Castle Community opened its doors for the first time in November 2018.

The first-floor of the Castle Community houses brand new restaurant Cameo, run by Zach & Danika Ohly. The second floor contains businesses Collective Books & Records, Latent Space, Neon Green Studio, Queen City Coffee & Juice, and Yoga Tribe. This floor also includes an open area called the Castle Commons, a community space with free public WiFi, tables and chairs, soft seating, and games, where anyone is welcome to work, play, meet, and connect completely free of charge.

The 501(c)3 nonprofit Threshold Arts, of which Anderson serves as Director, also leases space on the second and third floors of the Castle. Threshold Arts programs and activates the community and event spaces and manages the artistic programs within the Castle. Threshold Arts contains private artist studios, an event hall, gallery, community studio, artist makerspace, green room and a community darkroom. 

To activate the artist studios, Threshold runs an Artist in Residence program which provides local artists with subsidized space to make, show, and sell their art for a period of three to six months. This program was designed, Anderson explained, to ensure turn over and to open up opportunities for even more artists. Threshold is currently wrapping up their very first Artist in Residency cohort. Anderson said the contributions made by this first group, both in their art and to the community, have been incredible.

The Community Studio on the third floor is a conference-style room which is available for community groups to use for meetings at no charge. The 4,500 square foot event venue, Les Fields Hall, can accommodate up to 450 people and is used for concerts, weddings, banquets, and other community celebrations.

“It is truly a great community of tenants and partners within the building,” Anderson said. “And seeing the community that is developing within that has been wonderful. Seeing people come together, discover what we’re doing here, and return regularly is everything we dreamed of and more. We are developing relationships in the community that would not have happened without this space.” 

As the Castle Community continues to gain traction in the city, Anderson said to expect more art and additional ways to connect with the community at the space. 

“Little things are always changing around here, and our goal is for there to be something new to see or do every time you return,” she said. “We want this to be a place where people continue to come back to because they know it’s never going to be the same twice.”