Women's History Month

Strong Women Creating Value 2019: Stacy Lequire, Co-Owner of Vitality Chiropractic

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Local entrepreneur, mom, and volunteer Dr. Stacy Lequire is helping her patients achieve control over their total health one step at a time. After returning to southeastern Minnesota from the Boston area in 2008, Stacy and her husband Ed co-founded their second business, Vitality Chiropractic, in Rochester and have been caring for patients, locally, ever since. 

“I’ve always been a questioner and a seeker of answers,” said Lequire.  

After obtaining her chemistry degree from University of Wisconsin- La Crosse, she knew her career was headed in a different direction, enrolling in Northwestern Health Sciences University to obtain her Doctor of Chiropractic. Since that time, she’s seen the difference chiropractic care can make and how one change can cause an “upward spiral” towards better health.

“For me, health is about habits. So, I try and look at those little things we do. I don’t think there’s one big thing that changes everything. It’s a lot of little habits,” she explained.

Lequire’s observed a definite need in the community for the services Vitality Chiropractic offers, where she and Ed develop long term relationships with their patients and help them make lifestyle changes. 

“We try to come in in the early innings to say, ‘Hey, this is about you making choices. This is about you being empowered to do things for your own health,’” she explained.

Launching a business like Vitality Chiropractic in a highly medical community is always a challenge, Lequire said. As a wife, mom, entrepreneur, and volunteer, time is another challenge to building her business and forging more connections in the community. 

While the Lequires are growing their own business, they’re also incubating other small health and wellness companies at their northwest Rochester location. Vitality Chiropractic houses several partners in their building- including Kim Kraft Therapeutic Massage and Fitness 4 Ever- to help keep costs low for these entrepreneurs and to help them flourish.

“We feel like we are creating something unique in the community with the partners that we have here. I love being able to get into people’s lives in that way when it comes to health,” Lequire explained.

Strong Women Creating Value Season 1, Episode 4: Stacy Lequire

This week we wrap up our Strong Women Creating Value series for 2019 sharing the story of Stacy Lequire, Co-Owner of Vitality Chiropractic.

"I'm always in awe of people, women entrepreneurs, because I know from the handful of people that I interact with regularly, that it's a huge juggling act." -Stacy Lequire

Strong Women Creating Value 2019: Amanda Steele and Brittany Baker, Owners of MedCity Doulas

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Rochester entrepreneurs Amanda Steele and Brittany Baker are breaking down barriers and working together to serve families and other “bad ass” women in the community. In 2016, the pair founded MedCity Doulas to offer support to women from pregnancy through postpartum.

These strong women are here to prove that being a doula- a trained professional that offers physical, emotional, and informational support to mothers- is a sustainable career option for themselves and for others seeking to help women with these highly specialized services. The pair specifically works to build “bridges between patients and medical staff for a more positive experience on the patient’s end,” Baker explained.

These entrepreneurs were driven to create MedCity Doulas in response to a general lack of support, especially postpartum, for mothers in the community. 

Baker’s personal postpartum experience was extremely positive- she was hired late in her pregnancy by her employers and was encouraged to bring her newborn to work- although she quickly learned this was not the norm. Steele saw many families having negative and traumatizing experiences as new parents. She became passionate about supporting parents during that time frame and molding new parenthood into a positive experience. 

While fueled by passion to bring MedCity Doulas to life, these innovators faced significant challenges to get the business running. The first obstacle was basic education about the role of doulas and convincing people it was a professional service that deserved a cash exchange.

“We are women selling traditional women’s work as a professional service. So, wrapping people’s heads around that idea, that we are here to mother mothers and that has a dollar value, has been a hard concept for some people,” Baker explained.

Steele said the pair was not taken seriously when they first started out. Although both women are highly educated- Steele is finishing up her master’s degree and Baker has a degree in design plus management experience- the doula field is not always taken seriously. They faced particular roadblocks when seeking financial assistance for the business.

“We didn’t give up. We went to four different banks before somebody believed in what we were doing,” Steele explained.

With the three-year anniversary of MedCity Doulas fast approaching, these women are looking forward to continued growth of the business in the community to support families.  

“It’s exciting that we have a women-owned business in 2019 in Rochester, Minnesota in an industry that is related to healthcare,” Baker said. “We are really lucky to be operating here specifically.”

While MedCity Doulas has certainly blossomed over the past years, these entrepreneurs have also witnessed much change in the female entrepreneurial community in Rochester, especially with increased events and resources for women in business.

“I’m really hopeful for all the things I’ve seen so far in the community and all the things that are being built,” Steele explained. “But it’s also hard because now that we have more things we’re pulled in more directions.”

She said in particular we still need more balance to integrate moms into these events and activities, especially those individuals without childcare options.

Strong Women Creating Value Season 1, Episode 1: Christine Beech

In celebration of Women's History Month we chat with Christine Beech, an example of just one strong woman creating value in the Rochester community. Christine is currently the Director of the Kabara Institute for Entrepreneurial Studies at Saint Mary's University of Minnesota. Christine is also a mom, veteran, entrepreneur, business owner, consultant and a strong female leader in this city.

Rochester Rising Seeking Your Nominations of Visionary Women in the Community for Return of "Strong Women Creating Value" Series

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This March marks the 41st anniversary of Women’s History Month, a celebration of female contributions to history and society. This festivity is also, historically, associated with a theme. This year, Women’s History Month is focused on “Visionary Women: Champions of Peace & Nonviolence.” 

To celebrate this month and to showcase local visionary women making lasting contributions to our community, we’re continuing our “Strong Women Creating Value” series that we began on Rochester Rising last year.

This year we’re asking for nominations for this series.

What visionary Rochester women do you know who have identified a real need in the community and launched a business or non-profit, created an initiative, or brought about needed change in this city to address that need?

Please use this form to send your nominations by Friday February 22nd.

Your name
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Who are you nominating for the "Strong Women Creating Value" series? *
Who are you nominating for the "Strong Women Creating Value" series?

Here’s to all the strong women creating value in our community.

Is your business interested in sponsoring this series? Send us an email for pricing inquiries.