The greater goal of the boutique is to provide creative, unique clothing, jewelry, and home goods of deep meaning and value; items that are healthy and safe, pay a fair wage to their creator, and are ethically sourced. The store aims to provide balance between what looks good and what actually is…good.
Often these items can’t be sold at the same price points as products in big-box stores, Moore explained. In part, Soul Purpose Boutique educates consumers to be mindful of where their goods are coming from and how they are created, to use their spending power for the greater good of at least one person.
Soul Purpose Boutique sells items from Minnesotan artists like Amber Engelhardt, Joyful Revival, Allison Marie Design, and Creative Gathering. The boutique also stocks products from Art 2 Heart, a non-profit in Hamel, Minnesota. This organization partners with the Beads of Faith mission in Peru to support an artist co-op for women, with the sales money directly impacting their families and communities.
Customers can also find items from national organizations like The Shine Project at Soul Purpose Boutique. This Phoenix-based non-profit helps inner city students create handmade jewelry. If a student continues with the program, they are eligible for scholarships to become a first-generation college graduate in their family.
The shop also sources handbags and accessories from the New York-based Unshattered, an organization that assists women in recovery. Soul Purpose Boutique additionally carries products from Thistle Farms, an organization that helps female survivors of trafficking, prostitution, and addiction to create and sell natural home and body products, and Women's Bean Project, a non-profit that teaches chronically unemployed women how to create nourishing food products, which are then sold across the U.S.