Three years after launching her entrepreneurial vision, innovator Heather Ritenour-Sampson has found a new home for her business, Yoga Tribe. After growing her community for wellness in the former location of Cube Coworking on South Broadway, Ritenour-Sampson continues to expand her tribe alongside other like-minded creatives at the Castle Community.
Yoga Tribe, Ritenour-Sampson explained, is a yoga studio that provides a community for adults centered around health and wellness. The studio offers a variety of classes including restorative, yin, and vinyasa yoga and is open to people at all levels of yoga experience.
“Fundamentally I want people to know that you are welcome here,” she said. “You are going to find all kinds of people [at] all ages and different physical ability levels.”
The first time Ritenour-Sampson tried yoga herself, which was incidentally from a rented VHS tape from her student union, she hated it. It wasn’t until after the birth of her first son that she got back into yoga again, this time having a much more positive experience through classes at the local YMCA.
“It was hard. It was challenging. It confused me and frustrated me in a really good way because I needed that in my life at that time. And every single time I got done, I felt so much better,” she explained. “I feel that it started to get me more in touch with myself in ways that I hadn’t really considered before.”
Propelled by a canceled yoga session at the YMCA, Ritenour-Sampson decided to get trained so she could teach classes herself. She enrolled in a weekend long training program to become a certified yoga instructor, eventually moving on from the “Y” to teach yoga classes with the Rochester Athletic Club (RAC).
Ritenour-Sampson said her time at RAC was incredible for mentorship and her own personal growth as a teacher. During this period, she also enrolled in an online coaching program to think about her career path.
“What I realized from doing that process and kind of giving myself permission to dream bigger is that I was really treating my work like a hobby,” she explained. “I just had this feeling of really wanting to see what it felt like to do it on my own.”
Ritenour-Sampson came from a very entrepreneurial family. She herself is artistic and innovative. Prior to opening Yoga Tribe, she was teaching yoga as a freelance instructor. She also does floral design and contract writing. In the end, opening up her own yoga studio, where she didn’t need to ask permission to do anything, didn’t seem like such a big leap. She felt the need to create something in the Rochester community focused on yoga that could bring people together to “laugh and cry and sweat and flow together.” Now, she has over five hundred hours of yoga teaching certification and is approved to teach others to become yoga instructors.
Three years after opening the business, Ritenour Sampson has learned multiple lessons.
“I feel like is has been baptism by fire for sure,” she laughed. “When I went into [Yoga Tribe] then and what it is now, the mission and values are similar, but the execution is different. I feel really grounded and I feel confident with what I am doing now compared to not really knowing and shooting arrows into the dark.”
A coach at her fundamental core, Ritenour-Sampson joked that “transformation is really my jam.” Connecting with people over a long period of time and witnessing their breakthrough moment remains her favorite part of yoga instructor life.
After growing Yoga Tribe for a few years on South Broadway, on April 1st Ritenour-Sampson moved her business just a few blocks north into the second floor of the Castle Community. She said the space and collective artistic community just feels right to her from a scaling standpoint.
“For me being in a space with artists here, I feel like it’s going to help integrate who I am as a person because I am a writer, I play music and sing. I like to draw and paint and sometimes make things,” she said. “So I just feel this is more authentic to who I am. I really see yoga as a movement art and I see art as healing. So I just feel this is the right place to be.”