Episode 107: 1 Million Cups Rochester with Beth Fynbo and Busy Baby LLC

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This week on the podcast we listen in to the audio from the most recent 1 Million Cups Rochester featuring local mom, veteran, and founder Beth Fynbo of Busy Baby LLC. Inspired by her father’s welding business, Fynbo always wanted to start a business, but just needed to find her passion. After graduating from high school, she spent ten years in the US Army “living an exciting life with a lot of twists and turns.”

“But the biggest twist of all came last year when at age forty I had my son and I found my passion. I wanted to start my own business because I wanted to have control of my own life so that I could be more present in his,” explained Fynbo. 

As a solo entrepreneur, Fynbo is in the pre-revenue, pre-manufacturing stage of Busy Baby LLC with the startup’s flagship product, the Busy Baby Mat. This product is a 100% FDA approved silicone placemat that suctions to the bottom of surfaces and contains a proprietary tether system to attach baby’s toys, utensils, and other items so they remain connected to the mat and not on the floor. The Busy Baby Mat has been market tested by local babies. After getting this initial product to market, Fynbo plans to develop upgraded mats, such as products with LED lighting. The business could also expand the original product to secondary markets, including adults with Parkinson’s disease and children with sensory sensitivities. Now, Fynbo is seeking funds to finish her current production run. She’s also learning how to list the Busy Baby Mat on Amazon and is locating a manufacturer for initial packaging of the Busy Baby Mat.