Trail Creek Coffee Roasters

Episode 135: Jim and Crystal Whitmarsh of Trail Creek Coffee Roasters

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This week on the podcast we sit down with husband and wife team of Crystal and Jim Whitmarsh, owners of Trail Creek Coffee Roasters. Trail Creek Coffee Roasters is a small business that started out of a garage and has recently transitioned into a shared commercial space in downtown Kasson. The business aims to provide small batch specialty coffee roasts and has a passion for connection, community, and global impact.


On the podcast today, we chat about:

·       The value Jim and Crystal found in working with the local organization Community and Economic Development Associates (CEDA).

·       How the pair took advantage of Minnesota’s Cottage Food Exemption act to sell their product for several years and build up a customer base before pursuing a commercial space.

·       How the pair was set up on a blind date over 15 years ago during college and spent much of their early relationship in a coffee shop, which fueled their dreams to one day own their own coffee business.

·       How Jim taught himself to roast coffee with online videos and a vintage popcorn machine.

·       The transition to being “all in” in the business.

·       The need to budget more time and money than expected when building out commercial space.

·       The value of growing a business in a sustainable manner.

·       How they’re dealing with fear of failure.


Links from the podcast today:

Trail Creek Coffee Roasters


Facebook: @trailcreekcoffee

Instagram: @trailcreekcoffeeroasters


Investors and Innovators Forum



Odd News by Twin Musicom is licensed under a Creative Commons Attribution license ( Artist:

110: 1 Million Cups Rochester with Trail Creek Coffee Roasters and MedEd Web Solutions


This week on the podcast we listen in to the audio from the most recent 1 Million Cups Rochester. 1 Million Cups is an educational event for entrepreneurs that takes place in over 180 different communities across the US. At this latest event we heard from local small businesses Trail Creek Coffee Roasters and MedEd Web Solutions

·      Trail Creek Coffee Roasters is a Kasson, Minn. based business with the mission to provide high quality, small batch roasted coffee. Owner Crystal Whitmarsh and her husband began the business roasting out of a single popcorn popper. Now, they’re renovating a space in Kasson to expand their production capacity.

·      MedED Web Solutions is developing a solution to address healthcare worker burnout, called the Well-Being Index. The Well-Being Index is an anonymous online assessment tool that analyzes wellbeing of a particular healthcare worker compared to their peers. The tool has been implemented in over six hundred healthcare institutions to date.

Join the community at the next 1 Million Cups Rochester on Wednesday January 9th at 9AM in the Bleu Duck Kitchen event space. Next month, we hear from Busy Bee Meal Prep.

Can’t make it to 1 Million Cups? Join us for a livestream of the event on our Facebook page and ask your own questions to the presenters!